A number of beloved British movies have been scattered across Google Maps, encouraging film fans to find and watch them for free.(reference)
New means of distribution, with this collaboration between Pixel phones and Google maps (TIE-IN). Several popular (and nostalgic) movies have been distributed around the Google Maps website, allowing 5G users to watch these for free. The list of movies include Skyfall, Shaun of the Dead, Phantom Thread and Wallace and Gromit: Curse of the Were-Rabbit. This is a (new and unique) example of CONVERGENCE. Given that this is a 15, this would seem to undermine the BBFC age rating system too - surely most moderately determined younger teens would manage to sidestep any age restrictions?RETROMANIA - A theory by Simon Reynolds, Argues that pop music (in the very broadest sense, so this means rock, dance, R=B, etc too) has become increasingly backwards looking and referencing the past, with older adults no longer ceasing to listen to music of their own youth while young people mix listening to new acts with older acts, partly as a consequence as the cheap/free availability of music through digital technologies.
A number of beloved British movies have been scattered across Google Maps, encouraging film fans to find and watch them for free.
The “virtual movie hunt” initiative is being launched by Google as part of their Google Pixel presents Mobile Cinema campaign later this month, in collaboration with the British Film Institute.
Discussing the choice of films and the upcoming initiative focusing on nostalgia, Dr Wing Yee Cheung, senior lecturer in psychology and researcher on nostalgia at the University of Winchester, said: “These movies are embedded with sensory memories of when we first watched them and whom we watched them with, which are key triggers of nostalgia.
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